Publicity & Marketing Services
AdvertisingIf the Client wishes to place any advertisements in any media promoting the availability of tickets to its events or activities in the Performing Arts Center San Luis Obispo, it shall include the name, logo, website address, and Ticket Office telephone number.
PAC and Cal Poly Ticket Office WebsiteThe Performing Arts Center’s web site is www.pacslo.org. The Cal Poly Ticket Office website is tickets.calpoly.edu. Portions of these web sites are dedicated to promoting upcoming events and include a calendar of events. Clients will be asked to provide a brief description about their event, along with high-resolution photographs, logos or posters. In addition to the listing, it may be possible to utilize client group audio and/or video as promotion for an upcoming event. Links can be provided to a client web site. Selected events are also featured on the home page through a “hero” banner, at the discretion of the PAC.
AdvertisingThe Performing Arts Center prepares a weekly calendar of events, which is included in the Thursday entertainment edition of The Tribune and the weekly New Times. Your organization’s event will be automatically listed 1-2+ weeks before event. License agreement for that event must be signed prior to the publication date and pertinent information is in-hand by publication deadlines.
Cal Poly WebsiteMost of the Performing Arts Center’s tickets events are listed on Cal Poly State University web site http://www.calpoly.edu/ and are typically rotated onto the home page the week of the event itself.
PAC e-newsletterThe Performing Arts Center prepares a monthly e-newsletter that highlights upcoming shows for that month and is e-mailed to approximately 28,000 PAC subscribers.
Social MediaElectronic and social media includes mentions of PAC events via Facebook, Instagram and Twitter postings. Special offers and attractions may be highlighted by email, at the discretion of the PAC.
Lobby MonitorsUpcoming events for the month are promoted during performances in 10 lobby monitors throughout the Performing Arts Center and Ticket Office.
Posters and FlyersClients may display signage in the Ticket Office or PAC lobbies by utilizing up to three easels that will be provided by the PAC. Posters, signs or displays may not be taped, hung or affixed to the walls, glass or railings of the PAC. Clients may use other free-standing display systems, subject to approval of PAC staff. Client groups may also place flyers and materials promoting their upcoming events in the lobby brochure display holder. The display case in the lower lobby may be available at selected times, length of use is typically scheduled in 6 week blocks. Please contact the Marketing Coordinator to schedule a block of time. Items may not be hung, taped, stapled or attached to walls of the display case. Permanent grids are installed to hang items. It the responsibility of the promoter to contact other clients for permission to stuff flyers in their programs. It is also the responsibility of the promoter to insert the flyers in these programs prior to being delivered to the Center unless contracted out. At no time may flyers be distributed outside the PAC, on the plaza or on car windshields, etc.
Event ProgramsThe client is responsible for the production, printing and delivery of the event program to the Center. Event programs must be delivered to the House Manager’s podium at least two (2) hours prior to the scheduled performance. The Center’s house ushers will be responsible for assisting with the distribution of the client’s programs. Any remaining programs will be discarded or recycled immediately after the performance unless prior arrangements have been made with the Operations Manager.
Future AttractionsThe Center reserves the right to distribute to the audience surveys, announcements and literature concerning future attractions to be held at the Center, whether such attractions are under the auspices of the client or not.
*Contract Services for Marketing EventsServices may include consultation on marketing plan to promote event, poster and flyer distribution, creating exhibit in lobby display case, placing media buys, sending press releases.
Contact InfoKristen Teufel, Marketing Coordinator
Nancy Cochran, Assistant Managing Director